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06.29.2016
admin / 0 Comments / CampaignsVersaceVideo

Fashion houses often come under fire for their controversial campaigns – and the latest Versace advert was case in point.

The new Fall/Winter 2016 campaign, which shows 21-year-old Gigi Hadid and 23-year-old Karlie Kloss playing mothers, each with two children old enough to have made them teen moms, came under fire when it was unveiled earlier this month.

And the Italian fashion house is sure to set tongues wagging once more after the release of its accompanying campaign video, which sees the two supermodels playing doting mothers to their children.

As the video rolls, Gigi is seen walking down the street with a man who is presumed to be her husband. The couple is also walking with two children – a little boy, who appears to be about four or five, holds Gigi’s hand, while a little girl, who looks to be two or three, sits in a stroller.

At just 21, Gigi would have to have been a teenager when she gave birth to have had the two children. And while some people are calling out the designer for the strange casting, others are taking issue with another aspect of the ads, charging that a chain wrapped around a baby’s stroller is racist.

That’s because the little girl sitting in the stroller in Gigi’s ad isn’t just fastened in with a traditional seat belt, but a chain, which many commenters are likening to the bonds that were used during times of slavery. ‘Chain is a bit unnecessary,’ reads one of the tamer critiques. ‘Disappointed in this campaign.’

While the chain was likely meant to look like an edgy accessory to complement the family’s leather jackets, unhappy followers have pointed out that the brand showed a lack of sensitivity by not realizing it would resonate as a symbol of slavery.

Though Karlie is 23, she, too, likely wouldn’t been a teen when she started her faux-family in the ad. She also poses with a husband figure and two young children, who could be old enough to start kindergarten.

She and Gigi – who are best friends in real life – are also seen playing the doting mum at their local grocery store as they both hold and coo over their young daughters.

Some critics have joked that the ads aren’t for a clothing like at all, but a new TV show called ‘Teen Mom: Versace Edition’.
And while a few have suggested that the campaign glorifies teen motherhood, others seem to think it’s more just insulting to real moms, who tend to be older with kids that age.

Yahoo even pointed out that the average age women gave birth to their first child in the US in 2014 was just under 26 — meaning neither of these ads comes even close to presenting the average reality.

‘The campaign stars Gigi Hadid, Karlie Kloss and Dilone in a series of tableaux, some real-life and some fantastical,’ the brand explained on Instagram. ‘The combination perfectly illustrates the relevance and wearability of modern #Versace for all parts of one’s life, from the ultra-glamourous to the everyday.’

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