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10.27.2017

The collection consists of two looks to emulate Hadid’s bi-coastal lifestyle. The first, East Coast Glam, is all sorts of New York City sexy and chic and revolves around an ultra-bold winged cat eye using her Liquid Eyeliner on top of the Gel Eyeliner, a technique recommended by Parsons. The rest of the look is slightly more subtle, using the Fiber Mascara and Eye Contour Palette in Warm to complete the eyes, Liquid Strobe in Gold on the cheeks, and her Matte Lipstick in Taura, the lightest of the six available shades, on the lips.

Gigi Hadid x Maybelline East Coast Glam

Gigi Hadid x Maybelline West Coast Glow

The second look, West Coast Glow, takes things down a notch around the eyes and pumps up the volume with a bold red lip using Austyn. Hadid is no stranger to the California glow, having been raised on the beaches of Malibu, and her Warm Eyeshadow Palette and Gold Liquid Strobe will get you looking pretty close to the real thing.

In her announcement of the news, Gigi wrote that the products “can be used and added on throughout the day for one of my favorite chic [and] badass day-to-night looks!”

Along with the 11-pan Jetsetter Palette ($30), it looks like Gigi’s releasing a set of neutral lipsticks, liquid and gel eyeliners, mascara, and an eye-shadow brush. There’s also an unidentified tube of what looks like perhaps foundation, CC cream, or bronzer.

We’re getting slight KKW Beauty vibes from the sleek, sandy packaging of these products. In past teases of the line, Gigi revealed that she was inspired to create a set of products for a “light, everyday look” users can achieve “quickly and easily.” So whether you’re jetting off to a foreign country like Gigi often does, or simply trying to apply your eyeliner on public transit, the East Coast Glam collection is here to make life a little bit easier.

Sources: PopSugar, Vanity Fair

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