Because in Stuart Weitzman‘s new Spring 2016 ad campaign, models Gigi Hadid, Joan Smalls and Lily Aldridge are wearing nothing but shoes. It’s um, to put the focus on the shoes, obviously.

The trio of beauties were photographed by the great Mario Testino in the tasteful campaign, which shows the “intimate relationship between a woman and her shoes,” according to a release from the shoe company.

And the stripped-down look is fitting, considering the women are are modeling the “Nearly Nude” style, Weitzman’s new block-heel version of his iconic “Nudist” sandal.

We have added the campaign poster, plus some behind the scenes photos to the gallery…